The
FAQs
(Psst! I’m more fun if you read me like a script)
Q1: The Pros Awards? Another industry award? Really? So, what’s this one about?
Q2: No
- Judged by Black, Asian, Mixed Race and Ethnic Minority PR and comms pros
- Celebrating talented Black, Asian, Mixed Race and Ethnic Minority PR and comms pros
- Celebrating work targeting Black, Asian, Mixed Race and Ethnic Minority consumers
Q3: Amazing! Great! Interesting!
Q4: Hold your horses. But why though…? Is there really any need for them?
Q5: Thank you.
Well, it’s because of the ethnic pay gap, because of lack of diversity in the industry, because of exclusion, because of underrepresentation, because – look, we want to address the many imbalances, okay? We want to celebrate talented Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros in the way our industry currently fails to do.
To quote the great Adrian Ma, we want to “create some heroes”.
[Pause to smile because what a beautiful thing to get to do 🙂 …].
We also want to celebrate great campaigns targeting BME consumers because – surprise! – audiences are diverse! Shocker, right?
Q6: Okay, I’m sold. I get it. But I have some questions.
Q7: Who is the “we” you’re talking about?
- Claire Quansah, Founder, Quansah Consulting
- Daljit Bhurji, CEO & Co-Founder, Diffusion
- Kristian Hoareau Foged, Founder & Director of Analytics & Strategy, Simply Thought
- Adrian Ma, Founder & Managing Director, Fanclub PR
- Julian Obubo, Director, Manifest Los Angeles, Manifest
- Ete Davies, EMEA Chief Operating Office, Dentsu Creative
They will also shortlist the Communicator of the Year and the Campaigner of the Year, and decide the recipient of the PR Legend (aka lifetime achievement) award too.
Q8: And who are you?
Q9: Wait! I’m Elizabeth Bananuka too!
Q10: Back to questions! You mentioned “Black, Asian, Mixed Race and Ethnic Minority” PR and comms pros and, well, some people get really uncomfortable talking about “race stuff”. Make it easy and tell us who qualifies for the individual pros categories?
- Black includes pros from Caribbean and African backgrounds
- Asian (from South to East) includes pros from Indian, Pakistani, Bengali, Chinese, Thai, Filipino and Japanese backgrounds
- Mixed Race includes Mixed Black, Mixed Asian and Mixed Arab pros
- Arab includes pros from north African backgrounds
Q11: Understood! How about for the inclusive work categories? Do all team members need to be from BME backgrounds?
Q12: Okay, so to be clear BMEs can enter or be put forward for the individual categories and diverse teams can enter the inclusive campaigns categories?
Q13: How about The Blueprint? Do you have to work for a Blueprinted organisation to apply for The Pros Awards?
Q14: You must have some terms though?
Q15: And what if I want to enter but I need some tips to make a great entry?
Q16: Okay, I’ve read the guide and all good! How do I enter?
Q17: By the way, what if I work for an agency or comms team that genuinely values diversity and has the track-record to match, and I’m loving The Pros Awards and want to come on board as a sponsor. Who do I get in touch with?
Simple! Drop an email to theprosawards@thisistheblueprint.co.uk and we can take it from there.
Q18: Great! Anything else I should know? Like deadlines? Fees? That kind of thing.
1. Enter by Thursday 8 February 2024 to get the super early bird entry fee of £145.00 per entry
2. Enter by Thursday 22 February 2024 to get the early bird entry fee of £195.00
3. The standard fee is £245.00 per entry
4. The final deadline for entries is Thursday 21 March 2024
5. Entries need to focus on work and/or achievements from 1 January 2023 to 31 December 2023
6. Anything not covered in FAQs or Terms and Conditions or Guide to Entering The Pros Awards? Email theprosawards@thisistheblueprint.co.uk.
7. Good luck! We’re rooting for you.
How does that sound?
Q19: Great! Can I say one last thing?
Q20: We should really get into scriptwriting.
Touché