Adrian

Ma

Founder & Director,

Fanclub PR

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Founder of Fanclub PR, and sister agency Humankind Comms

Founder of Fanclub PR, and sister agency Humankind Comms. Advocate for a more inclusive and sustainable PR and creatives industries.

q&a

Why did you sign up to be a judge for The Pros Awards 2025?

The world needs to see that the heroes of our industry can be multi-coloured.

What Insta, LinkedIn or Tik Tok account should every comms pro follow and why?

I’m going to assume that most people here will be familiar with DEI professionals and influencers, so I’m going to say Clean Creatives. They’ve been doing some fun things to call out agencies working with fossil fuel clients.

What was your favourite PR/comms campaign from 2024 and why? 

I loved Asic’s Desk Break campaign with the actor Brian Cox, for World Mental Health Day.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dancefloor-filler request?

M-Beat, Incredible.