Adrian

Ma

Founder,

Fanclub PR

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Campaigns to make creative industries more inclusive and sustainable

Adrian is the founder of Fanclub PR, an agency recognised for its purpose-led creative work. Alongside his role as partner at the agency, he campaigns to make creative industries more inclusive and sustainable.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

PR is a dirty word. We need better quality work if we’re going to shift perceptions of our industry. Diversity of thought from people of different backgrounds will boost this. Creating visibility of people from non-white backgrounds through The Pros Awards are one way to attract more great talent into our industry and create that much-needed diversity.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

PRaitors on Instagram. Hard relate for anyone working in PR (and watching The Traitors).

What was your favourite PR/comms campaign from 2025 and why?

Columbia Sportswear’s “Expedition Impossible”. This was a cheeky campaign that challenged Flat Earthers to find and photograph the physical edge of the Earth. The company offered to give away all of its assets to anyone who could provide valid proof.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Candy by CAMEO!