Armand leads Internal Communications & Culture at BT Group, helping colleagues feel connected to our strategy, our leaders and each other. His work focuses on making BT a simpler, more unified and more energised place to work — where culture, behaviours and clear communication make it easier for teams to deliver great outcomes.

He joined BT Group in 2022 and has worked across Digital and Culture & Strategy, supporting major transformation programmes and the organisation’s cultural reset.

Before BT, Armand spent nearly two decades at Brands2Life, where he helped build one of the UK’s leading tech communications practices, working across corporate, digital, social and crisis programmes.

An immigrant to the UK, he brings a blend of perspective, empathy, curiosity and the occasional terrible pun. Outside of work he loves his family, burgers, sci-fi and progressive ideas — all of which continue to shape the way he approaches change, culture and communication.