Kristian

Hoareau Foged

Founder,

Simply Thought

"

named PRovoke Media’s Innovator 25

Kristian is the Founder of Simply Thought, a specialist consultancy focused on analytics, insights and strategy for communications.

He leads the Simply Thought team across communications analytics, channel and messaging strategy, and measurement programs – supporting agency partners and brands across Tech, FMGC, Management Consulting and Finance.

He was named PRovoke Media’s Innovator 25 (EMEA) in 2021 and PR Week’s 30 Under 30 list in 2018.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

Because diversity isn’t a buzzword that’s fallen out of fashion; it’s a business advantage and something to be celebrated.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

Never thought I’d say this, but @IShowSpeed on Instagram.
Streaming is not my bag, but my god, that young American went to MULTIPLE COUNTRIES in Africa, and showed MILLIONS the beauty of the continent. No poverty porn, just energy, vibes and culture.

What was your favourite PR/comms campaign from 2025 and why?

Loved the “Better in Denim” from The Gap. The timing was serendipitous, but it was the perfect jeans marketing campaign with joy, diversity and dancing that contrasted the controversy of the “Sydney Sweeney Has Great Jeans”.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Same as every year: Love Is Wicked – Brick & Lace