Senior Account Director & Head of DE&I,



Whitney is a BME Pros Xec. Leadership graduate, member of the Xec. All Star alum group, and board member of the PRCA’s Race Ethnicity Equity Board (REEB).

Whitney (she/her) is a Senior Account Director and Head of DE&I at Missive, a London-based independent communications and PR consultancy that specialises in technology.

Whitney is a BME PR Pros Xec. Leadership graduate, member of The Xec. All Stars alum group, and board member of the PRCA’s Race Ethnicity Equity Board (REEB). She is currently pursuing an accreditation with Inclusive Employers for a CMI level 4 award in promoting equality, diversity and inclusion in the workplace.

Five years ago, Whitney made the move across the pond from San Francisco where she has continued to build her DE&I knowledge and expertise.

As a result of Whitney’s passion for DE&I, she has worked with various non-profits and social enterprises focussed on getting more people from underrepresented backgrounds into the tech sector, including Out & Equal, Code2040, Black Girls Code, and Nex Cubed.


Why did you sign up to be a judge for The Pros Awards 2024?

For too long, the fantastic work that BME’s have been delivering in the PR/comms sector has been ignored – not anymore.

Thanks to The Pros Awards, we now have a platform to give our folks the flowers they deserve and I want to do everything in my power to support in doing that.

What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
Munya Chawawa – hands down – on Instagram. This man is unbeatable, he is on the news like white on rice. Within seconds he has a HILARIOUS take on what’s going on and i’m always in awe!
What was your favourite PR/comms story from 2023 and why?
My favourite PR/comms campaign was Rihanna’s Half Time show at the SuperBowl where she chose a moment mid-set to powder her nose with a piece from her cosmetics brand, Fenty Beauty. And as a result, searches for her products went through the roof. It was a perfect case study of the power of subtlety.

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

Heated by Beyonce