Viya

Nsumbu

Founder & Director,

VMN Communications

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experience spanning multinational corporations, arts, culture and politics

Viya Nsumbu is a reputation expert committed to authentic communications. With experience spanning multinational corporations, arts, culture and politics, she advises brands and senior leaders at their most critical moments.

Over the course of her career, Viya has provided strategic counsel to and led campaigns for Unilever, PayPal, the UK’s Independent Scrutiny and Oversight Board, The Ford Foundation and UN Women.

A regular speaker on reputation, public trust and belonging, Viya is also a Trustee at UP Projects, a socially engaged public arts charity.

q&a

Why did you sign up to be a judge for The Pros Awards 2025?

The Pros Awards are the only awards that spotlight truly debate-setting, thought-provoking campaigns as well as the professionals who are shaping the future of PR. The quality of submissions is consistently exceptional, showcasing work that not only meets the moment but moves the industry forward.

They are an opportunity to celebrate the bold, strategic, and culture-defining moments and individuals in PR driving meaningful change.

What Insta, LinkedIn or Tik Tok account should every comms pro follow and why?

‘Comms Creatives’ on LinkedIn is hilarious, sad, and vindicating. It captures the challenges we face as comms professionals, offering a humorous yet poignant reminder that many of us are living the same (professional) lives.

 

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dancefloor-filler request?

Thula Mabota by Zee Nxumalo, 031Choppa, and Pabi Cooper.