Veronica
Patton-Cemm
Consulting Director, Blurred
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Veronica has more than 15 years’ experience developing and delivering bespoke research to inform decision-making and create evidence-based solutions.
Veronica is Blurred’s in-house research and insights expert and works alongside client teams to unearth insights which inform both strategic and creative work. Veronica has more than 15 years’ experience developing and delivering bespoke research to inform decision-making and create evidence-based solutions. During her time at Teneo she created and launched the internal and external DEI programmes working closely with international counterparts. As a Black woman who has lived and worked across multiple cultures, Veronica is focused on giving back on a personal and professional level to support the current and next generation. She is a Trustee at Reboot the Future and works closely with organisations such as the UK Black Comms Network.
Q&A
I have been following the incredible work of BME PR Pros since its inception, and now returning to work for a Blueprint certified business post maternity leave, I’m excited to support an award with diversity and inclusion at its heart. The principles and objectives of BME PR Pros resonates with my ethos and values, and I’m excited to celebrate the fantastic work that showcases the value of representation and inclusion.
Afuahirsch on IG
Always brings great content in both insights and looks!
I’m loving the current campaign – Climate Science Translated – which pairs climate scientists with comedians to ‘translate’ and strip the physics of global warming down to some essential and often very funny messages. Climate change is an existentially terrifying topic so it’s nice to inject some levity and by doing so, potentially help people understand the scale of the issue.
As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?
Never Too Much by Luther Vandross