Valerio

Rossetti

Director of Communications, Soldo

" 

He is a member of the LGBTQIA+ community and passionate about the importance of intersectional identities.

Valerio Rossetti is a comms professional with 15 years’ experience in B2B tech. Son of Eritrean war refugees, Valerio was born in Italy and during his master’s degree in journalism started working in B2B tech agencies. After moving to London in 2014, Valerio worked in B2B Tech Comms agency, Red Lorry Yellow Lorry, before moving in-house at Okta to build and lead the EMEA comms function. Today, Valerio is Director of Communications at fintech company Soldo. He is a member of the LGBTQIA+ community and passionate about the importance of intersectional identities.

Q&A 

Why did you sign up to be a judge for The Pros Awards 2024?

I am a big fan of what Elizabeth is doing for our community and being considered as one of the judges is an absolute honour. I am looking forward to learning from all the intelligent, creative and brilliant professionals that will be part of the awards process.

 

What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?

Duolingo’s TikTok is brilliant!

What was your favourite PR/comms story from 2023 and why?

The most memorable comms story of the year is the one of Michael Corcoran, the former social media manager of Ryanair. I liked his authenticity and how he stood up for himself and his team over company culture and values.

 

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

Lose My Breath – Destiny’s Child