Sophie
Parker
Brand Communications & PR
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With 18+ years’ experience, Sophie specialises in brand building and helping venture backed start-ups grow
Sophie is an award-winning global communications professional, who has worked with a range of businesses from start-ups to FTSE 250 brands, as well as the world’s best creative agencies.
With 18+ years’ experience, Sophie specialises in brand building and helping venture backed start-ups grow, with strategic communications and PR, alongside creative development.
Previously Global Director at M&C Saatchi Talk, Sophie has been consulting full time since 2020.
Q&A
Why did you sign up to be a judge for The Pros Awards 2024?
Being asked to be a judge for The Pros Awards is always a no brainer for me. It’s a celebration of the abundance of diverse talent that exists in the PR and comms industry, and a chance to be feel inspired by great work.
What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
@FamousCampaigns on Instagram. It’s a must for when you’ve hit the proverbial creative wall.
What was your favourite PR/comms story from 2023 and why?
It has to be the various iterations of the Dove Campaign for Real Beauty. The latest initiative to promote diversity in gaming is just another example of how Dove continually working to deliver on its brand purpose.
As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?
Bob Marley – Is This Love (Montmartre Remix)