Simba

Zvobgo

Creative Consultant & Designer

"

His work sits at the intersection of culture, identity and purpose…

Raised in Birmingham, Simba grew up surrounded by a rich mix of cultures, accents, and stories. As a Black creative navigating spaces where representation was often limited, he became acutely aware that the creative industry did not reflect the diversity of his everyday life. This early contrast shaped his perspective and deepened his awareness of whose stories were celebrated and whose were overlooked.

Simba developed a passion for design at an early age, drawn to its ability to shape narratives and influence the world around him. For him, design became more than a craft; it evolved into a tool for visibility, advocacy, and change.
Now working across disciplines, he uses design to spotlight social issues, amplify underrepresented communities, and challenge systems that marginalise voices outside the mainstream. His work sits at the intersection of culture, identity and purpose, driven by a belief that thoughtful design can provoke conversation and create impact beyond aesthetics.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

As I’ve grown in my career, I’ve realised that progress is never achieved alone. Looking back, every step forward was supported by others who believed in me, guided me, or made space for me to grow. Judging The Pros Awards 2026 is a way to give that back. It’s about celebrating shared effort, collective growth, and the power of community. While one person may lift a trophy, everyone involved wins by being seen, supported, and celebrated together.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

I’m very tempted to say my own Instagram, purely to impress my nephews and nieces and secure my status as the cool uncle. But in all seriousness, I can’t pick just one. My three go-to Instagram accounts as a designer are It’s Nice That, AIGA Eye on Design, and VSCO.

It’s Nice That is where I go to recharge and consume creativity without pressure. AIGA Eye on Design sharpens my thinking and challenges my perspective. VSCO keeps me tuned into what the public actually finds creative, which feels increasingly important as audiences become more design-literate. I also blame VSCO entirely for my love of, and constant uploads of, blurry photos… so yes, my nephews and nieces might be right … I am cool.

What was your favourite PR/comms campaign from 2025 and why?

Heinz “It Has to Be” by Wieden+Kennedy London, stood out for its confidence and restraint. As a designer used to making logos as big as my head, I loved how the campaign trusted the power of recognition rather than excess. It spoke clearly to creatives, customers, and anyone who has ever wanted sauce on their burger. Campaigns that respect their audience and take them on an unexpected journey always excite me, and this did exactly that.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

And just like that I lose my cool uncle status but Harry Styles- Aperture
Ok let me redeem myself:
– Gabriel Jacoby- The One
– Bruno Mars – I Just Might
– Warren Saada – Confiance aux Femmes