Simba
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Creative Consultant & Designer
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committed to crafting work that speaks to identity, culture, and the power of perspective
Born and raised in Birmingham, Simba developed a deep passion for design at an early age, drawn to its ability to shape the world around him. As a Black boy navigating spaces where few looked like him, he quickly realized the importance of representation in the creative industry. His journey was not just about mastering design but about carving a path where others who shared his background could see themselves reflected in an industry often lacking diversity. Now, as a designer, Simba is committed to crafting work that speaks to identity, culture, and the power of perspective. He believes design is more than aesthetics—it’s a tool for storytelling, inclusion, and change. Through his work, he continues to challenge norms, inspire others, and redefine what it means to belong in the design world.
q&a
Why did you sign up to be a judge for The Pros Awards 2025?
Early in my career, the praise and support I received shaped my confidence and growth. Having a strong, supportive system around me was invaluable, and it’s a privilege I believe everyone deserves. That’s why I joined The Pros Awards 2025 as a judge—to ensure creatives have their work unapologetically celebrated. Recognition can be life-changing, and I’m committed to uplifting others, just as I was uplifted.
What Insta, LinkedIn or Tik Tok account should every comms pro follow and why?
Each year, I’m tempted to pick a flashy social page that makes me look cool while keeping an air of youth. But this year, in staying true to my love for Birmingham and the Midlands, I’m choosing @bhamupdates on Instagram. From a PR standpoint, it does its job perfectly—I constantly find myself sharing their posts, whether it’s discovering East London-style cafés and stores in Birmingham or enjoying the humor of life in the Second City.
What was your favourite PR/comms campaign from 2024 and why?
Adidas Hey Jude (Jude Bellingham)/ You Got This – A brilliant blend of music and the chants that define football culture, turning the sport’s soundtrack into something deeply emotional and unifying. What made it truly special was its unapologetic celebration of a football player of color, elevating their story in a striking, powerful, and beautiful way. It wasn’t just a campaign; it was storytelling at its best, capturing the essence of passion, identity, and the game itself. And any excuses to celebrate a fellow Midlands person is always a plus.
As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dancefloor-filler request?
My first request is a dance off please…
And no dance off would be complete with out these songs:
Bad Bunny -DtMF
Burna Boy – Tested Approved & Trusted