Shak

Rafiq

Strategic Communications & Engagement Lead, Bradford Teaching Hospitals NHS Foundation Trust

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over 18 years’ experience within the NHS covering all elements of communications and engagement

An award-winning communications and engagement professional with over 18 years’ experience within the NHS covering all elements of communications and engagement including media relations, online and social media, marketing campaigns, advertising, internal communications and patient and public engagement. An advocate for inclusion for all, who has written thought pieces on how inclusive ways of working can bring benefits for communities and the wider workforce. With experience of working at regional and national level, he has contributed to change programmes that impact on a wider scale. Prior to joining the NHS, he worked in the higher education and voluntary and community sector as well as in corporate account management at O2.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

The sentiment for this answer is no different from last year. Elizabeth is smashing glass ceilings, busting through heavily fortified doors and unlocking enigma level puzzles to help our industry become more inclusive. She deserves the support of fellow BME PR Pros so she knows we are with her – so if Elizabeth needs us, we should answer that call.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

@advitap on Instagram, another BME PR Pro who – like our very own Elizabeth – is making waves in our industry so that inclusion and representation matters.

What was your favourite PR/comms campaign from 2025 and why?

I want to give a shout out to the Sendiverse Festival, organised by a Bradford-based organisation that is aiming to make arts and culture more inclusive. However, this time they wanted to change tack and help people from diverse communities access information and support on all things SEND resulting in the most comprehensive programme and festival of its kind in Bradford.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Moorni by Punjabi MC

I did say my music taste is terrible.