Scarlett

Zhao

PR Manager, International Comms – EMEA,
Alibaba Group

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Fluent in English and Mandarin, Zhao wrote and edited for leading business publications such as Bloomberg Businessweek

Scarlett Zhao is a PR professional with experience in the tech, media and retail sectors. In February 2020, she moved to London from Beijing to join the Alibaba International Corporate Comms team. She has worked in Alibaba’s comms operation for over eight years, managing comms in different regions and across a variety of businesses and corporate levels.
Before her career in PR, Scarlett Zhao worked as a journalist following the study of journalism and communications. Fluent in English and Mandarin, Zhao wrote and edited for leading business publications such as Bloomberg Businessweek (Chinese edition).

Q&A 

Why did you sign up to be a judge for The Pros Awards 2024?

Being a judge last year was a humbling experience for me. Seeing BME PR Pros and campaigns in this field being recognised was a great joy. There are no other awards quite like this. I’m super excited (again) to read the entries and meet the winners!

What was your favourite PR/comms story from 2023 and why?

I think this year has been difficult for PR/comms campaigns to penetrate through all the noise to get to the mass audience. There is just so much going on in the world and sometimes it gets overwhelming. Hence I really look forward to seeing the entries with the thinking and stories behind them.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in July – what’s your dancefloor-filler request?