Co-Founder and Director of PR,



VAMP is proud to have worked on campaigns for the likes of Black Panther 1 & 2, Just Mercy, Woman King, Judas and the Black Messiah

Ruby-Jade Aryiku is the co-founder and PR Director of VAMP, a specialist PR and digital talent agency, created by three black women, dedicated to ensuring that black British culture is authentically reached across the beauty, lifestyle, and entertainment industries.

Clients include Disney, Warner Bros., McDonald’s, PLT, Meta, Universal Music and more.

VAMP was founded in 2017, a year after the founders graduated from University. Now in its 6th year, VAMP is proud to have worked on campaigns for the likes of Black Panther 1 & 2, Just Mercy, Woman King, and Judas and the Black Messiah, solidifying their position as the go-to agency for successful publicity campaigns for films with a diverse cast, led by Ruby and her film/tv team.
Prior to founding VAMP, Ruby worked in technology PR, music PR, and events.


Why did you sign up to be a judge for The Pros Awards 2024?

Whilst the PR and comms industry is becoming more inclusive, the majority of awards shows still lack the wonderful achievements of the BME community. The Pros Awards honours them and allows talented BME founders, agencies, and campaigns to be celebrated – who wouldn’t want to be a part of something like that!

What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
PR Girl Manifesto – Instagram
This account gives you a glimpse into the thoughts and challenges of a PR professional. We are such a dynamic community, and this offers invaluable tips and tricks to navigate the fast-paced and demanding PR industry. If you’ve ever had a thought or felt a certain way, chances are, they’ve addressed it! It’s a blend of entertaining and helpful content that fosters relatability, creating a sense of camaraderie where we’re all navigating this journey together. It’s the strength of shared experiences that brings us closer in this dynamic field.
What was your favourite PR/comms story from 2023 and why?

A recent and entertaining PR stunt revolving around Snoop Dogg’s “I’m giving up smoke” announcement caused a stir among his fans, given that smoking (weed) is a significant part of his persona. This clever move not only captivated the audience but also created substantial excitement for Solo Stove, for whom Snoop is the official spokesman (he unveiled their innovative smokeless fire pit). The strategic alignment of Snoop Dogg’s announcement with Solo Stove’s product has proven to be a brilliant marketing tactic, sparking widespread interest and engagement. Fun and conversational PR stunts for the win!