Priya is an Associate Director in the social and political teams at Opinium, with over 7 years of research experience. She works with a range of organisations from universities, charities, and think tanks to influence policy and understand public attitudes and experiences across various issues. She specialises in researching underrepresented and vulnerable audiences.

Priya co-leads the Opinium Diversity & Inclusion team, which focuses on driving change in organisational processes and policy, inclusivity and accessibility in the workplace and in research design, and Opinium’s voice as a force of social good (through using research to amplify voices of groups that are often underrepresented).

Priya also heads up Opinium’s Multicultural Britain & Multicultural Voices annual thought leadership engaging with ethnic minorities in the UK and USA to track discrimination rates and shifts in perceptions of identity, and to understand what brands could do to be more authentically inclusive.