Priscillia

Chun

Account Director,

Resonance

"

shaping communications strategies for complex, technical clients across the enterprise technology space

Priscillia is an Account Director at technology PR firm Resonance.

She has spent over a decade in agencies globally, shaping communications strategies for complex, technical clients across the enterprise technology space.

Her experience working in agencies across Singapore, Australia, and the UK has also given her a strong global perspective, helping her navigate different markets and bridge cultural differences.

Even after a decade in the industry, she continues to believe in technology as a force for good.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

I’ve really enjoyed giving people their flowers. Judging lets me do more than just finger clap from the sidelines – a chance to properly recognise the work, care, and thinking behind the work of our talented BME Comms Pros.

The world can feel like a pretty dark place, and I think we can always use more positivity to lift up our peers.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

I’ve been getting into running lately and would love to encounter @VoodooBrassBand at some point.

What was your favourite PR/comms campaign from 2025 and why?

Not a campaign – but the general return of the analog, which I can get behind.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Magic Fly by Space