Lameya

Chaudhury

Director of Social Impact,

Lucky Generals

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a background in human rights, tech, and behaviour change

Lameya Chaudhury is Director of Social Impact at Lucky Generals, driving the agency’s work to make social impact more than just a buzzword. With a background in human rights, tech, and behaviour change, she’s focused on delivering real, measurable impact. Lameya’s work challenges the norm, ensuring sustainability and ethics sit at the heart of every campaign. She’s committed to moving from conversation to action, pushing brands to do the right thing, not just talk about it.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

I signed up to be a judge because for many minorities, the world feels increasingly hostile right now (and retreat isn’t an option). The Pros Awards matter because they unapologetically platform exceptional BME talent and give it the visibility it deserves. I want to champion voices that bring bold perspectives, challenge convention, and refuse to be sidelined. This is about backing talent that doesn’t just belong in our industry, but actively shapes its future.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

@agencyprobs just for feeling seen!

What was your favourite PR/comms campaign from 2025 and why?

I loved Reuters’ “Pure News, Straight from the Source” because it turned the misinformation moment into a tangible metaphor (water that goes cloudy the further it gets from its source) and used AI creatively to dramatise that. Instead of chasing trends, it felt like comms with clarity and cultural purpose.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Fire in Delhi – BombayMami