Kristian

Hoareau Foged

Founder, Simply Thought

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He was named one of PRovoke Media’s Innovator 25 (EMEA) in 2021 and PRWeek’s 30 Under 30 list in 2018.

Kristian is the founder of Simply Thought, a specialist consultancy focused on analytics, insights and strategy for communications.

He leads the Simply Thought team across communications analytics, channel and messaging strategy, and measurement programs – supporting agency partners and brands across Tech, FMGC, Management Consulting and Finance.

He was named one of PRovoke Media’s Innovator 25 (EMEA) in 2021 and PRWeek’s 30 Under 30 list in 2018.

Q&A 

Why did you sign up to be a judge for The Pros Awards 2024?

Being part of The Pros Awards in its inaugural year was so incredible and an awards show like none other – I couldn’t pass up the opportunity to be a part of it all again. Let’s make some more heroes!

What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?

2023 has been the year everyone has tried to wrap their head around AI, and in that regard, no one is sharing as much experimentation and news about AI in Comms as Andrew Bruce Smith on LinkedIn.

What was your favourite PR/comms story from 2023 and why?

Norwich City Football Club’s #YouAreNotAlone campaign for world mental health day hit right in the feels. Important message, flawless delivery.

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

As always, Brick & Lace – “Love is Wicked”