Huda
Ali
Public Policy & Communications Manager,
The Guardian
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She has a wealth of experience in public affairs & comms and media relations
Huda Ali, is a public policy and communications manager at The Guardian. She has a wealth of experience in public affairs, comms and media relations working in a number of industries.
Q&A
I was honoured to be a guest at the 2023 awards ceremony and to witness so much exceptional BME talent. It would be an even greater honour to go back as a judge and to be a part of a platform that powerfully promotes racial inclusivity in PR and comms.
Aldi on X (Twitter) – genius way of doing comms on social media. They are quick witted, topical, and have a strong playful personality.
As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?
Anything by Burna Boy, Tems and WizKid
I have two that I thought were just genius.
First Rihanna’s superbowl performance, where she took out and used her Fenty Beauty Invisimatte Instant Setting & Blotting Powder in between songs. I thought it was a genius away of promoting and boosting sales for Fenty Beauty, and shows our queen is as excellent a marketer and business woman as she is a performer.
The second is Barbie’s rebrand as a symbol of empowerment, and the film’s ability to create a buzz for months even before its release. I loved that as part of its PR campaign it collaborated with so many brands including TFL, Zara, AirBnB, Bumble and many more. I thought it was a great way to widen and reach new audiences.