Folu
Babatola
Vice President, Culture Network,
Red Bull North America
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Accomplished senior executive leader with experience in communications, content and marketing
Folu Babatola is an accomplished senior executive leader with experience in communications, content and marketing. He is also known for experiential marketing for global brands, athletes, and artists. Folu is recognized for building high-performing teams that deliver exceptional results and drive growth through authentic storytelling.
Q&A
Why did you sign up to be a judge for The Pros Awards 2024?
Same reason as last year – I’m back to support The Pros Awards as it is a great opportunity to acknowledge underrecognized talent in our wider industry. It’s a chance to not just tell but show people that they matter.
What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
Living in America, I’d recommend two writers on X:
byjoelanderson
michaelharriot
What was your favourite PR/comms story from 2023 and why?
Everything Barbie – the depth of planning and execution across multiple touchpoints but maintaining a real sense of consistency and purpose was impressive.