EMEA Chief Operating Officer,

Dentsu Creative


24+ years’ experience in the creative and comms sector

With 24+ years’ experience in the creative and comms sector, Ete’s led multi-disciplined, regional and international teams for some of the world’s premier creative agencies including Engine Group, AnalogFolk, AKQA, Tribal Worldwide, Digitas and SixandCo; working with brands across sectors from Financial Services to Technology, Travel and Tourism, FMCG and Automotive. Prior to joining Dentsu Creative, he was CEO of Engine:Creative where he transformed the agency, culminating in Engine:Creative being listed in ‘Fast Company’s 100 Most Innovative Companies 2021’.

As well winning the Cannes Lion Titanium Grand Prix for the highly impactful Kiyan Prince Foundation’s #longlivetheprince campaign. Ete’s also Non-Executive Director at Guardian Media Group and Manifest Global, a board trustee at Creative Foundation (UK) and MediaTrust, as well as a member of the Effies UK Council.


Why did you sign up to be a judge for The Pros Awards 2024?
The opportunity to participate in the recognition and celebration of exceptional BME talent and work produced by BME talent, both existing and emerging, in UK comms.
What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?

The Guardian on Twitter

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

Groove Is In The Heart by Deee-Lite