With 24+ years’ experience in the creative and comms sector, Ete’s led multi-disciplined, regional and international teams for some of the world’s premier creative agencies including Engine Group, AnalogFolk, AKQA, Tribal Worldwide, Digitas and SixandCo; working with brands across sectors from Financial Services to Technology, Travel and Tourism, FMCG and Automotive. Prior to joining Dentsu Creative, he was CEO of Engine:Creative where he transformed the agency, culminating in Engine:Creative being listed in ‘Fast Company’s 100 Most Innovative Companies 2021’.

As well winning the Cannes Lion Titanium Grand Prix for the highly impactful Kiyan Prince Foundation’s #longlivetheprince campaign. Ete’s also Non-Executive Director at Guardian Media Group and Manifest Global, a board trustee at Creative Foundation (UK) and MediaTrust, as well as a member of the Effies UK Council.