Esther

Akinola

Creator Manager,

LinkedIn

"

an award-winning seasoned influencer marketing manager

Esther is an award-winning seasoned influencer marketing manager with nearly a decade of experience driving impactful campaigns in the digital space. She has an extensive background working at industry-leading platforms such as Twitter (now X), Meta, Instagram, and News UK.

In addition to her in-house expertise, Esther has excelled in agency work, leading high-profile influencer campaigns for global clients such as Booking.com, the International Olympic Committee (IOC) and Virgin Atlantic.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

There are minorities in the UK who deserve to be acknowledged for their excellent contributions to their industries. I want to be one of the voices that amplify their work and highlight their accomplishments.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

I say it every year, but it’s Stxph! He’s a TikTok creator who focuses on street interviews. He’s funny, light-hearted, full of character and clearly loves making content.

What was your favourite PR/comms campaign from 2025 and why?

Obviously, the GAP jeans ad campaign. It was perfectly timed and a breath of fresh air after the whole Sydney Sweeney American Eagle controversy.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

360 by Charlie xcx OR 365 by Charlie xcx