Eduvie
Martin
Group Communications & Engagement Manager,
BAT
"
President of the International Association of Business Communicators UK and Ireland
Eduvie is a chartered comms professional with almost two decades of global experience in multinationals and start-ups across continents.
She studied Broadcast Journalism at the New York Film Academy and has a master’s degree in marketing communications from the IE Business School, Madrid.
In 2023, she was named PR Woman of the month, Best Internal Comms Rising Star and awarded the highest member grade – Fellow – by the Chartered Institute of Public Relations for her contribution to PR. In 2024, she was awarded Internal Comms Pro by the Pro Awards sponsored by Google.
She is the President of the International Association of Business Communicators UK and Ireland and on the board of her Founder-Led company – Comic Republic, working with Universal Studios to convert African superheroes to movies.
A prolific speaker and podcaster, Eduvie is known for her compelling storytelling which influences comms professionals to deliver work that adds value.
q&a
Why did you sign up to be a judge for The Pros Awards 2025?
I’m baaaaack. It’s my second time on the judging panel and what a thrill it is to have the opportunity to shine the light on colleagues who have done some amazing work this year. It is always such a joy to celebrate fellow comms colleagues who truly deserve their flowers.
What Insta, LinkedIn or Tik Tok account should every comms pro follow and why?
@comicrepublicmedia 🙂
Okay, fine… That’s our handle but we’ve got cool ideas for your comms campaigns . 🙂
What was your favourite PR/comms campaign from 2024 and why?
I thought the Michael Cerave campaign was brilliant!
As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dancefloor-filler request?
Rema – HEIS.
I dare everyone to sit still. Impossible!