Doyel

Maitra

Director of Communications,
Retail Banking, NatWest

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As a long-standing mentor, she is passionate about making careers in comms more accessible to talent from under-represented communities

Doyel recently joined NatWest as Director of Comms for Retail Banking. She has a unique blend of experience both at agency and in-house, with publicly listed blue-chip companies and start-ups, across several highly regulated sectors and international markets. She has told the story behind business transformation programmes at MasterCard, MoneySuperMarket and Hachette UK, and led award-winning, data-driven comms for these and other purpose-led brands that have disrupted their category.

She enjoys working with businesses during a moment of change, when there’s a tangible opportunity to transform perceptions of the brand and influence customer behaviour. She was the first person of colour to join the Board at Hachette UK, managing comms for high profile authors through the culture wars and spearheading the publisher’s ‘Changing the Story’ DE&I programme. As a long-standing mentor, she is passionate about making careers in comms more accessible to talent from under-represented communities.

Q&A 

Why did you sign up to be a judge for The Pros Awards 2024?
Being a judge for the inaugural awards in 2023 was one of the most JOYFUL experiences of a very challenging year – a chance to celebrate inclusive work, shine a light on BME PR and comms talent and meet my fantastic fellow judges. Throw in a banging night out (and a banging head the next morning)…and OF COURSE I wanted to do it all again!
What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
Rob Mayhew’s TikTok is pretty entertaining for anyone who’s ever worked in agency. His ‘meaningful difference’ takedown of the Shell/Havas partnership brought back some memories of big agency life…
What was your favourite PR/comms story from 2023 and why?
There have been some thought-provoking campaigns this year highlighting women’s issues, but ‘He’s coming home’ from Women’s Aid really stood out for me. Launched during the Qatar World Cup, it was a clever and chilling way to interrupt the national conversation around football to highlight the rise of domestic violence during major sporting events.

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

Some old school Whitney dance anthems please. I Wanna Dance with Somebody. How Will I Know? I’m Your Baby Tonight.