Daljit Bhurji is CEO & Co-Founder of Diffusion, an award-winning international communications agency, with offices in Europe and the USA. He brings over 20 years of public relations experience as an adviser to some of the world’s leading brands, companies and organisations. He helps ambitious innovators to take on the status quo and transform the future faster through the power of comms. Finding and nurturing PR talent at all levels is one of the most rewarding aspects of his role. Daljit is a founder mentor for the BME PR Pros/PRWeek mentoring scheme, launched in 2018. He is also a non-executive director guiding The Blueprint, which has established the UK’s most respected mark awarded to comms agencies and teams genuinely delivering on DEI for the PR industry.