Christina Halm is a Senior Account Manager at award-winning healthcare agency 90TEN. Making PR Week’s 2023 30 under 30 list, she is a committed ambassador for people from underestimated backgrounds (yes, underestimated, not underrepresented). .

With UK and Global experience ranging from medical congresses and meetings to patient advocacy activities with digital, social and on-the-ground elements, Christina enjoys challenging perceptions and has strong instincts for what will make a campaign successful.

Christina works with a ‘people-first’ mindset and always aims to develop effective comms with the target audience experience front and centre. To date, her projects have included securing national media coverage for people living with HIV in LGBTQ+ and Black communities, establishing partnerships with patient groups in the sight loss community, working with celebrity ambassadors in flu, and developing multi-channel social content to raise awareness of the often hidden impacts of health conditions such as chronic pain and alopecia.