Senior Account Manager, 90TEN


Making PRWeek’s 2023 30 under 30 list, she is a committed ambassador for people from underestimated backgrounds backgrounds (yes, underestimated, not underrepresented).  

Christina Halm is a Senior Account Manager at award-winning healthcare agency 90TEN. Making PR Week’s 2023 30 under 30 list, she is a committed ambassador for people from underestimated backgrounds (yes, underestimated, not underrepresented). .

With UK and Global experience ranging from medical congresses and meetings to patient advocacy activities with digital, social and on-the-ground elements, Christina enjoys challenging perceptions and has strong instincts for what will make a campaign successful.

Christina works with a ‘people-first’ mindset and always aims to develop effective comms with the target audience experience front and centre. To date, her projects have included securing national media coverage for people living with HIV in LGBTQ+ and Black communities, establishing partnerships with patient groups in the sight loss community, working with celebrity ambassadors in flu, and developing multi-channel social content to raise awareness of the often hidden impacts of health conditions such as chronic pain and alopecia.


Why did you sign up to be a judge for The Pros Awards 2024?

First off, to make the cut is an honour! Working in the niche of healthcare comms means that I’m always looking to broaden my perspective and get a deeper understanding of different comms approaches and strategies.

I am looking forward to seeing the thinking behind the some of the latest best practice and innovations, while simultaneously getting to celebrate the people behind the great work!

What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
monachalabi on Instagram – she’s a New York based artist who takes the numb out of numbers when creating data visualisations on important local and global social and economic issues. By rehumanising data and making it pretty, she makes the gravitas of situations immediately easier to understand – all the dopamine hits while making you think.
What was your favourite PR/comms story from 2023 and why?
IKEA and Shelter collaborated to highlight that in the UK, 112,000 households live in ‘temporary’ accommodation and millions worry about homelessness.

They recreated shocking real-world living experiences of their case studies in IKEA stores and secured tons of editorial coverage. Most importantly, each set featured links to template letters that could be sent to MPs to call for amends to a bill that would ensure 90,000 new affordable homes are social housing.

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

1, 2 Step – Ciara ft. Missy Elliot