Ben

Roberts

Head of Practice,

VCCP Roar

"

has led UK and international programmes for some of the biggest technology brands

Ben has worked in technology PR for (too) many years, and has led UK and international programmes for some of the biggest technology brands in the world.

Passionate about people, Ben has also been a key leader at the agency in this areas for years, leading DE&I for five years. Ben is also a proud graduate of the inaugural cohort of The Xec.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

Every year this awards delivers so many surprises, stimulates brilliant conversation, and shines a light on people and work that can too often be overlooked in our imperfect industry.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

@agencyprobs on Instagram – because you have to accept that at least 50% of our job is laughable!

What was your favourite PR/comms campaign from 2025 and why?

VMO2’s Daisy vs The Scammers campaign – incredible use of AI and something everyone felt passionate about. Scam callers are the worst!

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Uptown Funk – Bruno Mars / Mark Ronson