Arun

sudhaman

Founding Editor,

Earned First

"

contributed commentary to outlets including the BBC, Washington Post and Guardian

Arun Sudhaman is a global media entrepreneur, journalist and industry analyst focused on the PR and communications sector across established and emerging markets. He is CEO of the PRomise Foundation and founding editor of Earned First, and serves as non-executive chair of ICCO, ambassador for the Asian Communications Network, trustee of the Institute for Public Relations, and a strategy advisor to the Asia-Pacific Association of Communication Directors.
Over more than two decades, Arun has built and led influential international media platforms for the PR and marketing industries. He spent 14 years transforming PRovoke Media from its Holmes Report origins into a digital-first global authority, launching benchmarks such as the Influence 100, Global PR Agency Rankings and the Global PR Summit.
Having worked across Asia, Europe and North America, Arun brings deep insight into the intersection of culture, reputation and communications. He has contributed commentary to outlets including the BBC, Washington Post and Guardian, and spoken at forums such as Cannes Lions and the World Economic Forum.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

Because representation matters. It is of crucial importance to visibly support awards dedicated to Black, Asian, Mixed Race and Ethnic Minority PR and comms pros.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

Adrian Monck on LinkedIn

What was your favourite PR/comms campaign from 2025 and why?

‘Art of Stains’ in Saudi Arabia – which dared to talk about periods where no one had before.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Dance Tonight, Lucy Pearl