CEO & Editor-in-Chief,

PRovoke Media


Arun became the youngest-ever inductee into the ICCO Hall of Fame

As CEO and editor-in-chief, Arun Sudhaman oversees PRovoke Media’s global content offering, including its analysis and insight into reputation, public relations and communications trends and issues.

Since joining PRovoke Media in 2010, Arun has comprehensively redefined the title’s content platform, which includes its digital presence and products such as the Influence 100, the Global PR Agency Rankings, the Global Creative Index, and the PRovoke Media podcast. He also led the rebrand of the Holmes Report to PRovoke Media in 2020.

Arun has played a pivotal role expanding PRovoke Media’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the PRovokeGlobal Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Jen Psaki & Candace Bushnell.

He brings to the position more than two decades’ experience as a journalist, most of which has been spent analysing the media, marketing and communications industries. In 2015, Arun became the youngest-ever inductee into the ICCO Hall of Fame. He is also a Trustee of the Institute for Public Relations and a PRCA Fellow. At the 2022 PRCA Asia-Pacific Awards, Arun was named Journalist of the Year.


Why did you sign up to be a judge for The Pros Awards 2024?

I love learning from the campaigns, agencies and individuals that enter, and I believe it’s vitally important to say ‘yes’ when Elizabeth asks for my support.

What was your favourite PR/comms story from 2023 and why?
The secret marriage between the two most senior people at a leading Singapore PR firm.
What Insta/Twitter(X)/Tik Tok account should every comms pro follow and why?
Wodehouse Tweets
Good writing still matters, perhaps more than ever.

As before we’ve got a great DJ booked for The Pros Awards awards ceremony in July – what’s your dancefloor-filler request?

Street Tuff – Rebel MC