As CEO and editor-in-chief, Arun Sudhaman oversees PRovoke Media’s global content offering, including its analysis and insight into reputation, public relations and communications trends and issues.

Since joining PRovoke Media in 2010, Arun has comprehensively redefined the title’s content platform, which includes its digital presence and products such as the Influence 100, the Global PR Agency Rankings, the Global Creative Index, and the PRovoke Media podcast. He also led the rebrand of the Holmes Report to PRovoke Media in 2020.

Arun has played a pivotal role expanding PRovoke Media’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the PRovokeGlobal Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Jen Psaki & Candace Bushnell.

He brings to the position more than two decades’ experience as a journalist, most of which has been spent analysing the media, marketing and communications industries. In 2015, Arun became the youngest-ever inductee into the ICCO Hall of Fame. He is also a Trustee of the Institute for Public Relations and a PRCA Fellow. At the 2022 PRCA Asia-Pacific Awards, Arun was named Journalist of the Year.