Anisha

Vikram Shah

Senior Consulting Director

Blurred

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deep-seated knowledge in sustainability and social impact

Anisha blends 15 years of strategic communications and corporate reputation expertise with deep-seated knowledge in sustainability and social impact. Her passion lies in helping businesses create meaningful, lasting impact that benefits people and the environment, and in creating opportunities for differentiation and cut-through through compelling thought leadership, storytelling and communications. Anisha is an advocate for greater diversity and inclusion in PR, serving as Blurred’s DEI Champion and supporting several company and industry-wide initiatives.

At Blurred, Anisha has led projects with multinationals Coca-Cola, Primark, Twinings, Trendyol and Eaton. Prior to joining Blurred, Anisha was in the Corporate Reputation group at Ketchum UK, serving on the Senior Leadership Team, helping drive the agency’s Inclusion efforts and leading communications with Booking.com and Philips Healthcare. Anisha joined Ketchum after 10 years at Weber Shandwick in New York, where she led projects within the Corporate Reputation and Employee Engagement & Change Management teams.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

As corporate DEI efforts in many parts of the world seemingly scale back, there’s an imperative for leaders and advocates to step up and continue to drive diversity and inclusion efforts. The volume of BME talent across the UK communications industry is immense, and I’m excited to champion, celebrate and recognise BME professionals and the fantastic work they’re doing.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

Cheryl Overton: A Black American communications and earned media strategist, she brings a fresh and practical take on how brands can earn trust, resonance and cultural relevance, and shares smart insights on recent PR crises and how they could be avoided.

What was your favourite PR/comms campaign from 2025 and why?

Essity’s CensHERship campaign: A study found that women’s health topics are 3x more likely to be blocked on social media, where words like endometriosis, breastfeeding, menopause and menstrual cycle are deemed inappropriate and automatically censored. Essity partnered with campaign group CensHERship to push for a change in social media companies’ moderation frameworks. So that women and girls are more freely able to discuss, research or ask questions about their health on social media.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

Bad Bunny – Perfumito Nuevo