Andrea
Ilaka
Associate Director,
Consumer PR
"
a respected, trusted and revered communications professional
She is professional, creative and very enthusiastic Public Relations professional who thrives in fast-paced environments. Able to develop strategic campaigns to satisfy clients’ objectives. Capable of working independently and in a team. Poised and competent who communicates effectively with target audiences through strategic brand management and PR campaigns.
q&a
Why did you sign up to be a judge for The Pros Awards 2025?
What Elizabeth and her team are doing is invaluable, and I’m excited to contribute again.
Beyond that, the awards show itself is incredibly inspiring—and so much fun!
What Insta, LinkedIn or Tik Tok account should every comms pro follow and why?
I said it before and I’ll say it again ‘Because of Them We Can’
Because its the account “Home of Black Excellence – Past, Present and Future” – we love to see it.
What was your favourite PR/comms campaign from 2024 and why?
Burger King’s “Birth of a Whopper” campaign stood out for me in 2024 for its bold and emotional take on post-birth cravings. Despite mixed reviews, it sparked important conversations about the small joys of motherhood, resonating with many new parents. The campaign’s raw authenticity, combined with Burger King’s signature playful tone, made it a memorable moment in brand storytelling—proving that even fast food can tap into deeply personal experiences.
As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dancefloor-filler request?
This year it has to be Kendrick Lamar’s ‘Not Like Us’.