Andrea

Ilaka

Associate Director

Freelance

"

implemented successful strategies for clients and brands such as Deliveroo, TikTok, KFC, Adidas, Google..

Andrea is a respected, trusted and revered communications professional who has handled accounts and implemented successful strategies for clients and brands such as Deliveroo, TikTok, KFC, Adidas, Google, Warner Brothers and Weetabix Food Company.

She is a professional, creative and very enthusiastic public relations professional who thrives in fast-paced environments. Able to develop strategic campaigns to satisfy clients’ objectives. Capable of working independently and in a team. Poised and competent who communicates effectively with target audiences through strategic brand management and PR campaigns.

q&a

Why did you sign up to be a judge for The Pros Awards 2026?

I’ve said it once and I will say it again, I truly enjoy the process and I am so so honored to be part of such an important awards ceremony for our industry and for our people.

What Elizabeth and her team are doing is invaluable, and I’m excited to contribute again.

This is always the best event on my calendar for the year! I’m sure this year will be no different.

What Insta/LinkedIn/Tik Tok account should every comms pro follow and why?

@frauds_pr on Instagram, because it’s funny and sometimes we need to be able to laugh at ourselves a little.

It’s PR not ER after all, right?

What was your favourite PR/comms campaign from 2025 and why?

One of my favourite PR campaigns of 2025 was Škoda’s response to the viral “penis graffiti” trend, where the brand cleverly transformed crude road markings into striking outdoor posters. Instead of ignoring or condemning the behaviour, Škoda reframed it into something playful and culturally aware, tying it back to their messaging in a smart, brand-safe way. It was reactive, fast and genuinely funny, a great example of turning an awkward moment into creative gold.

As always, we’ve got a great DJ booked for The Pros Awards award ceremony in September – what’s your dance floor filler request?

This year it has to be Raindance (Dave & Tems)